Moaning, Groaning, Whining & Wishing Welcome Here!

Hi Guys!Hi, guys! Scott here. OK, this is where we start. I know I emailed some of you, and told you I was going to set up this blog. Well, here it is. Yeah, a tad later than I’d hoped, but did you ever have one of those To-Do lists that wouldn’t let you escape to what you really WANTED to do? C’mon — can we have an Oprah moment here? :-) I KNOW I’m not alone in that… Don’t leave me hangin’ out here, you guys.

Right. Here’s the deal (and you’ll find this same text on the Info-and-Tools home page, as well as the “About” page of this blog): Day after day, I’ve been praying for God’s guidance on how I can glorify Him in my business, and at the same time praying for success. Recently, I felt He’d given me guidance on how to accomplish both at the same time: “Help people.” That’s it. Plain and simple.

The Goal

So that’s my goal. And to accomplish that goal, I’m going to do my very best to find out what your biggest challenges are, RIGHT NOW. I want to find out what obstacles you face; what things you do that you wish could be done more quickly and easily. And I want to help you find solutions to those challenges — free, if possible. Cheap if not free, and never suggesting a solution that I don’t believe is appropriate or cost-effective. Sure, as you get more and more advanced, the tools & solutions you need are going to cost more. But there are so many ways to do things without breaking the budget! And I want to help you find and try those before you make the jump to “big budget” items. Chances are, some of the less expensive solutions will work fine for you. If not forever, then at least for a time. Save money for as long as you can. I want to help you do that.

And I believe that if I truly help people, success will follow. Why? Because God says so. And because I believe that people who get value for their hard-earned money also stay loyal to those who help them get that value. That’s how I hope to earn your loyalty, your repeat business, and success.

Moan, groan, whineSo go ahead - moan, groan, whine & wish. What’s the biggest challenge you’re facing right now? What’s your biggest obstacle or frustration? What do you wish would just “happen” or what do you wish you knew?

Maybe you’re facing technical challenges — you know you need to have landing pages, but you have no clue how to begin! Or maybe you’re confused by the plethora (love that word :-) ) of HTML editing tools out there, and you need some guidance on what to pick. Maybe you’re new to web hosting and the only thing you know about cPanel is how to spell it.

tools neededMaybe you need a tool to accomplish something, but you have no idea what you’re looking for or where to find it (hmmm… sounds like it’s time for some “Home Depot Wanderings:-) ) Maybe you have a set of tools, but you’re not sure what they REALLY do, or how they can help you. But they sure sounded good when you read the sales page!!

Is it just me?Maybe you just need to know that the struggles you’re facing are not unique to you. Unless you’re doing some really weird stuff, you can be pretty sure they’re not.

The GroupI want to help you. I really do. And I’ll BET that just by creating a small community of co-strugglers and closet geniuses we’ll find out that each of us has something to contribute. This is different from the blogs & forums run by the “big names”, the “gurus”. I’m not here to sell you something — that’s not my primary objective (unlike MANY others).

I want to help you solve your problem for FREE, using free tools, and “coat hangers“. And when you’re just getting started in new areas, a lot of times, that’s all you need. As you get more advanced, you’re going to need more advanced tools. But that’s when we aim for “cheap”.

And eventually, when you’re making money, and you want to really crank up the factory, then you may need some of the “big guns”. So you know what? When we’ve looked at all the free ideas, and there’s a paid gizmo that I think (WE think) will be the best choice for where you are, then I’ll offer you that tool with my affiliate link. I hope to have earned your trust and loyalty enough that you wouldn’t begrudge my making some money :-)

But like I said, I really believe that by focusing on helping people, God will reward. And if He chooses to reward by way of you guys buying tools & services you need through me, so be it.

Remember the Info-and-Tools.com tag line:

“Help for Online Entrepreneurs on a Shoestring Budget.”

That’s the goal. Free first, cheap second, “premium” last. Gotta keep an eye on those shoestrings ;-)

Realistically, I won’t be able to deal with everything, and some things may take time. But I promise to do the best I can. I’ve also made quite a few contacts in this business over the last few years, and I’m not embarrassed to ask questions :-) I also hope we’ll be able to help each other as this community grows and matures.

I’ve left access to this blog wide open, to encourage participation from as many people and places as possible. But because it’s so open, I’ve also set it up so that posts require moderator approval. There are very few places immune from spammers anymore. Sad, but true. Makes a little prudence necessary. Hopefully it won’t slow us down too much ;-)

So have at it. Leave your moaning, groaning, whining & wishing comments below. Let’s get started on solving those challenges and moving onward and upward!! Woo-Hoo!!

See ya!!

Thanks!

Scott SutherlandScott Sutherland

http://www.Info-and-Tools.com

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“For God so loved the world that He gave His only begotten Son, that whoever believes in Him
should not perish but have everlasting life.” — John 3:16

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27 Responses to “Moaning, Groaning, Whining & Wishing Welcome Here!”

  1. Leo Says:

    Hi Scott and New Friends.

    Leo here, I started trying to get a Internet business going 5 or years ago. I dislike admitting it but so far I have 10 Domain Names parked at Godaddy and have spent around $5000.00 on “I can make you rich” products that were close to useless.

    I have been selling things on eBay of and on for the last 6 or so years but they were items that I had bought for my self and they either no longer needed or used. Sold a few old cars for a guy in Washington state that donated the money to a youth program.

    So thats my story. I know that there is money to be made online. one of the biggest problems I have is that I live in Ca. and in order to get a tax ID# I have to be willing to pay the state close to $1000.00 sales tax even if I don’t sale anything.

    The last few weeks I have bought some ebooks and information ezines that I want to sale but I am not really sure how to start. I know I need a web page and have the know how to make the page (least wise I think I need a web page). I also that I need a hosting service (don’t and won’t use Godaddy) so I could use some direction there.

    If anyone out there can help me get started I will gladly repay the same to others and be willing to add any HONEST, FAIR, useful links to my pages.

    thank you
    Leo

  2. Scott Says:

    Hey, Leo! You’re not alone on the “big bucks” spent on various products (of greater or lesser usefulness, LOL!). Been there, done that. Wish I’d only spent $5,000 ;-)

    “Ouch” on the tax ID thing!! But if you can get things rolling, that won’t be such a big deal.

    I know there are folks who say they make pretty good money on reselling, but I have not done much in that area. I am very picky about products that I pick up in that category. I try to stick with products that are going to be maintained by somebody else so that they’re always current. These are admittedly hard to find, because when you’re dealing with products kept current by others, you’re usually doing affiliate marketing, and not reselling. But there are the occasional such products out there.

    One example is Alex Goodall’s “IM Laser Focus Shield”. By itself, it’s a very useful product in terms of the guidance it provides. Alex keeps it up to date. The benefit to him is that it “points” to his IM Index product. So I get the benefit of any profits on selling the IM Laser Focus Shield, but he gets the benefit of potential new customers for the IM Index.

    I purchased this not long ago, but have not set up the website for it yet. If you’re interested, I will prioritize that. By contract, I cannot sell it for less than $7, but I promise you it’s WAY worth it, especially if you’re really just starting out in trying to get serious with online marketing. Plus you can see the kind of product/site I’m recommending you focus on. Just let me know. You can respond here or hit the “Contact” link below.

    Another product I purchased rights for was Instant PopOver. This is Matt Callen’s (big name, there) “unblockable pop-up generator” software. They maintain & support it. I bought resale rights. I get the profit from resales, they get another name on their customer list (oh, I get that name too ;-) Here’s my reseller site: http://www.InstantPopOverPRO.com

    So if I were you, I’d keep my eyes open for those kind of reseller deals. Some of the other resale products can be OK, but chances are there are a number of other folks selling the same thing, and info on the Internet gets stale pretty fast. If you buy something for resale, you need to make sure it’s fresh, and you need to act on it IMMEDIATELY.

    For hosting, I can tell you that I use Hostgator. They’re inexpensive, and have all the functionality I’ve needed so far (and lots I haven’t even tapped into yet). I don’t know of any free hosting that I could recommend in good conscience. Sure, you can host pages for free on Yahoo or Google and maybe some other places, but the only reason you get it for free is that they use your pages for their own advertising. Golden rule of successful affiliate marketing: No Distractions! You don’t want your potential customers to have more than one action available to them when they land on your page. Multiple choices causes confusion. So I would NOT recommend any hosting that “build in” confusion via providing ads. I also don’t recommend mixing affiliate product sales pages with AdSense (or any other contextual advertising).

    So here’s my affiliate link to Hostgator. If you use it, I get a small benefit. But whether you use it or not, the price is the same for you.

    http://www.info-and-tools.com/Hostgator

    Good luck, and let me know if you have questions, or how things go with any actions you take.

    Scott <><

  3. Leo Says:

    Hi Scott,
    I have been out of touch with everything the last week and will be getting into everything you are doing starting next week.
    thank you for getting back in touch with me and the help you are offering. I will find a way to return the favor one day soon.
    Leo

  4. Scott Says:

    Hey, Leo! No apologies necessary :-) And don’t worry about “returning the favor”. If I can help, great!

    It’s really kind of funny how few people even responded when I sent out the email announcing the blog. I’m not surprised, though. People in this business are wary of anybody who “just wants to help”, I’m sure. There’s usually (almost always) an ulterior motive when somebody says they want to help. It will probably take some time before people will believe me.

    So, since nobody’s telling me what their particular challenges are, I’m going to start providing some guidance based on some of the challenges I faced in this business. I plan to make short videos on various topics, and the tools/techniques I use. the first one I’m going to do is on “graphic management”. I struggled for a LONG time to manage my graphics collection and find an easy way to see/access what I collected. I found a FANTASTIC tool to do it. And it’s completely FREE!! More on that later…

    Talk with you soon!!

    Thanks!

    Scott <><

  5. Leo Says:

    Hi Scott,
    I will be starting my internet business 6/10/08. I will be checking your blog daily.

  6. Scott Says:

    Hey, Leo! Wow, an “official start date”, huh? I had one of those too — the day I got laid off from my corporate job of 21.5 years! LOL!! I HOPE your start date is more “discretionary” than mine was ;-)

    I appreciate the vote of confidence & promise to visit often, but to make it of value to you (and others), I need to know what areas you’re challenged by. That way, I can focus priority attention on providing info/solutions for things that have immediate relevance. As I mentioned to you earlier, I’ve decided on “topic 1″ (graphic management), but I’m only picking that based on my own experiences/frustrations in that area. I’m sure it will be of benefit to some, but I really want to focus my attention on those challenges that are identified by folks like YOU.

    So drop me a quick list of one or two of your “top challenges” in the blog here, and I’ll start pulling some stuff together on those.

    Thanks!

    Scott <><

  7. Mary Says:

    “I am working on a ” newbies website” . I have been watching videos & taking lots of notes. I am a little stump on just a few things: It mentions in the beginning that I need to make 2 folders: 1 for my website & the 2nd for the images.Now does the : /index.html & the /otherpage.html go in with the folder for the website or the folder containing the /images/image1.jpg&2.jpg.? Another thing I am a bit stumped on is how to write up a sales page & how to **scan** my signature to place it into my website. I have a scanner & printer all in 1 but not sure how to do this.”

  8. Scott Says:

    Hi Mary!

    The typical; “convention” for website architecture has the images in the /image directory and the html files in the “root” directory. You call this the “folder for the website”, but in fact, the html files and the image files are ALL part of “the website”. As an example, this is what my directory structure looks like for my For-Newbies website:

    You’ll see I named my “root” directory For-Newbies.com (see #1 in the diagram). I chose to name it the same name as my actual website, but I could just as well have named the directory “Pete”, as long as I uploaded the files & folders in it to my ACTUAL server-based website directory.The “website” itself is made up of the html files and any associated images (see #2 on the diagram). For this site (at the moment), I only have 1 html page (my index.htm page), and an images folder. Those are the ONLY files/folders that have content directly related to my website.

    The folders indicated by #3 on the diagram are folders created by MicroSoft FrontPage (the website development program I use). Unless you’re using FP extensions on your server (a mechanism FrontPage uses to know which files have been updated since your last upload TO the server), you don’t need to worry about (or upload) those. FrontPage extensions are useful (actually, NECESSARY, I believe) if you use FrontPage to upload your site. I don’t. I use FileZilla (a free FTP upload program).

    The folder marked #4 on the diagram is a folder I use to store items related to or used in the creation of my website, but that don’t need to be uploaded to the server. For example, if I use PhotoShop to create my website header image, PhotoShop will output a jpg (or gif or png) that I will actually use in my header, but PhotoShop also saves a psd file, which is essentially all the “information” it needs to re-create that header image, if I choose to tweak it in some way. I don’t need the psd file on the server, so I’ll store it in the “Not_For_Upload” folder. That way, I have everything I need for my website in one place (in the For-Newbies.com directory).

    As for writing a sales page, the “technical” part is just creating a mostly-text (with some images) web page that you’d store in your root directory. On a number of my sites, the index.htm page IS the sales page. Like this one, for example:

    http://www.InstantPopOverPRO.com

    Now, if you’re asking how to write the CONTENT that goes on a sales page, that’s copywriting. That’s a WHOLE different ballgame!! LOL!!

    As for scanning your signature, let me tell you this first: I HIGHLY recommend that you do NOT do that! I know some people do, but there’s really no need. And in these days of increased identity theft, why would you want to post your signature on the web for anyone to see, copy, paste, emulate, etc.? Too dangerous. Pick a nice font that’s “you”, and “create” your signature using PhotoShop or some other tool. To personalize your site, include your picture. It’s one of those things that helps people see there’s a real “somebody” behind the website. It’s a confidence booster. And a lot less dangerous than putting your actual signature online.

    Thanks!

    Scott <><

  9. Mary Says:

    Scott, I think I’m more confused then I was before. I am still unsure what I am suppose to start with when starting my site & what to end the site with to finish. I need to know how to divide these 2 folders up & what am I putting in each folder. Then @ the end when I **upload** the site what am I dragging & dropping from the left pane to the right? Am I making any sense?? Hope so. From Ms confused. Mary

  10. Scott Says:

    LOL, sorry Mary. I guess I assumed, based on your question, that you already had some knowledge that maybe you don’t yet have. So to give you credit — your question communicates wisdom!! Sure, it may not be what you intended, but hey! It’s all good!!

    Anyway… let me ask you a couple questions to try to figure out exactly where you are. You said “It mentions in the beginning that I need to make 2 folders…” What is “It” that mentions this? What tool(s) are you using to create your website?

    Thanks!

    Scott <><

  11. Mary Says:

    Hey there Scott, the **it** are the videos I am watching to **learn** how to put my site together. I am learning from a **newbies** video to put together a newbies site. Once I have this put together I will be selling newbie products which I have purchased & have stored in my doc…hence the **learning disability**for lack of a better term. But ..hey.. give a girl some credit here. Any feed back??

  12. Scott Says:

    Hey, I gave you BIG credit!! You’re using terminology and asking questions that are so understandable as to communicate a body of knowledge even greater than that which you actually possess!! I’m impressed! :-)

    OK, now I understand what the “it” is. Could you possibly email me a link to the video? Or is it something proprietary that you’re not supposed to share?

    Either way, we can work through it, but it would be easier if I could see what you’re seeing.

    Thanks!

    Scott <><

  13. Mary Says:

    Otay..Scott, lets see if **my body of knowledge** can handle this one. Ready?..here goes..oops..! I just realized you don’t have an ” attach” button here, so this means**YEP ** back to YAHOOO! land we go so I can **attach** you :D See you there partner. : )

  14. Scott Says:

    Hmm… yeah. No “attach”. OK. Standing by…

  15. Scott Says:

    OK, Mary. I’ve looked at your ebook (page 6). To follow the structure Kevin’s recommending (which is in line with what I mentioned in my comment that “confused” you), your web pages (.html) go in the “website” folder. WITHIN the website folder, you will create another folder, called “images”. That’s where the pictures & graphics that are part of your website will live.

    Now, tell me what you’re using to create your website. Are you using Nvu?

    Scott <><

  16. Mary Says:

    Hey good buddy**YESIM** I am using Nvu, you surprise me I didn’t know you heard of this. Now back to my **body of knowledge** and learning disability LOL **I still am unsure how you make a ” folder” within a folder. Is it like making a NEW folder on desktop and you drag & drop you icons into the folder? But that doesn’t make sense. “OK great one”, I am in need of your intelligence here. Teach me please :) Mary

  17. Scott Says:

    OK, NOW we’re getting somewhere, and I understand where your confusion is. Unfortunately, what you’re asking has nothing to do with websites, and is simply a rudimentary function of file & directory manipulation on a computer. The easiest thing for me to do is make a quick video, so I will do that. The challenge for me will be figuring out how to embed a video in the blog, but it’ll be a new learning experience. I’ll be back after lunch and make you a quick video. No need for popcorn — it’ll be quite short.

    While I get that ready, I need to ask you: what’s your length of experience with computers in general? And what computer applications do you know well (e.g. Word, PowerPoint, Excel, etc.).

    Thanks!

    Scott <><

  18. Scott Says:

    Here’s a video on creating a new folder:

  19. Mary Says:

    OK great one!! Its a good thing this video is short**because I am NOT a lover of popcorn. The only popcorn I eat is **organic natural popcorn** . As far as what computer applications I am comfortable with …thats the easy one….word. I haven’t played with powerpoint or excel yet. I haven’t found those buttons yet. Please teach me O’ Great One :)

  20. Mary Says:

    Well I just watched the video…by the way,I am pretty darn impresticated.
    You make it seem so darn easy. How did you pull off making that video so quickly? I would love to be either a fly on your wall or inside your head for just 1 day. The knowledge that I would learn would make me dizzy :)
    Well I’m going to try to conquer this because I am **determined** to get myself up & running so I can quit my day job. Keep your fingers crossed for me for good luck O’ Great One !! Thanxs

  21. Scott Says:

    Oh, stop with the O Great One thing. LOL! That’s SO FAR from true, it’s not even FUNNY!!! ;-)

    Did the video help? Is that where the confusion actually was?

  22. Scott Says:

    Making videos is not hard with the right tools and a little practice :-) I’ll be investigating Cam Studio, which is a free “version” of Camtasia. I’ve heard good things about it, but never used it. I have (and use) Camtasia myself. Once I learn more about it, I’ll make a video on it and post it to the blog. Funny — I’ll probably use Camtasia to make a video about using Cam Studio. Isn’t it ironic? Dontcha think?

    Scott <><

  23. Deon Says:

    Hi Scott,

    I start learning to build my own internet business now for about 2 months (unfortunately I am a slow learner but once I know how something works I can move on that). One thing I have learned is that everyone teaching you (those materials I got so far) make it seem to be sooo easy…. You just click here and click there and whola you have a website. Only to get a rude awakening once you start applying the knowledge they taught you and you discover how little you actually know - if you are new in this learning curve as I am currently. Well my question today is - remember I am still very new at this - the design stage… I am interested/trying to become a affiliate marketer. In saying that I discovered that the most successful strategy is to create a minisite for each individual product. My question is (which I could not obtain clearly from the learning material) do you have to register a separate domain name for each of the individual minisites or could you have one registered mother-site domain name and have all these mini-sites linked to this one mother-site?
    PS. English is my second language - therefore please excuse all the mistakes….

  24. Scott Says:

    Deon:

    First of all - welcome to the community!! (small as it may be at the moment…)

    Secondly — your English is great!! So no worries about that, really! What IS your primary (first) language? (just curious).

    I can elaborate more if you’d like, but to answer your question quickly & directly: you do NOT need separate domains for each mini-site you set up.

    There may be some small gains to be made in terms of “psychological factors” or maybe even a few “Google points” by having a dedicated domain name for a particular product. BUT, you can make up MOST of that, simply by having a DIRECTORY or SUBDOMAIN on your primary domain that contains the name of the product you’re promoting and/or the main feature(s) of the product(s) you’re promoting.

    The point here is this: searchers (or Google) will be looking for keywords or product names (depending on your keywords) within the URL. That gives you more credibility (with visitors) and “points” (with Google) because it doesn’t look like “just one of a thousand things” you’re promoting on your site. The fact that you’ve got at least PART of your URL dedicated to the product in question says something. Maybe it doesn’t say QUITE as much as a fully-dedicated domain might, but I don’t think the loss is that big a deal.

    Here are a few examples. My Info-and-Tools.com site is one of my main “hub” sites (actually THE main one). I have other “generically named” sites that I intend to use as well. But I promote multiple products via my Info-and-Tools site like this:

    My Niche Inspector promotion uses a directory off my main Info-and-Tool site:

    http://www.info-and-tools.com/NicheInspector/

    NOTE: my Google ads actually DISPLAY “NicheInspector.Info-and-Tools.com”, which LOOKS like a subdomain. Subdomains get a few more “psychological points” than directories. My DESTINATION URL is the one I have above. Google doesn’t seem to mind, as long as the display Domain and destination Domain are the same.

    I’ll be adding a few more product promotions to that “hub” the same way in a week or so.

    But like I said, you can also do ACTUAL subdomains. One of my other “generic” domains is “Package-Offer.com”. One of my business models is to offer a”package” around a popular product to motivate folks to buy through my link. That generic domain seemed like a good one to communicate that idea. An example of using a subdomain off that generic site is:

    http://SpeedPPC.Package-Offer.com/

    OK? Now, that being said… IF you think you’ve got a product you’re going to promote for a long time, and IF you can get a decent domain name that kinda reflects that product, you can and often SHOULD try to do that. You’ll get a few more psychological points, a couple more Google points, etc. Domain names are not expensive. I get mine through GoDaddy for under $8.00 per year (usually). If you think the product you’re going to promote will generate more revenue than that, you might want to do it (if it ALSO meets the criteria I just mentioned). I have several like that:

    http://www.InstantPopOverPRO.com
    http://www.SoftwareBuzzMarketing.com

    Etc.

    The costs for domains are pretty low. And if they don’t make you money, you just don’t renew them. Along those lines, I’d suggest you ONLY buy your domain for a year, and renew it for more year(s) if it’s profitable. if not, just let it expire.

    The key point here is that to some extent, it’s a matter of preference. There’s not much more hassle to having a whole domain vs. hanging something off a “hub” site (or “mother” site) via directory or subdomain. There IS a LITTLE more expense involved in having your own domain. But not much.

    The other thing to think about is BRANDING. By hanging things off your “main” site, you ARE establishing some level of branding. If people come to trust you, they’ll trust just about anything you hang off your site. (Don’t abuse that trust!!!!) They’ll RECOGNIZE your main site when it’s part of the name. This can also be helpful if you’re trying to build anything around your main domain itself. Like I am with this site. http://www.Info-and-Tools.com is it’s OWN place, and it’s where I put this blog. So it has a life of it’s own, in addition to being a “hub” or “mother” site to some of the products I promote.

    You can do separate domains, subdomains & directories all on the same HOSTING account, so don’t let anyone talk you into buying hosting for individual domains, etc. TOTALLY not necessary.

    Does that make sense? I’d intended quick answer, but it just EXPANDED, LOL!! I hope it’s not confusing ;-)

    Feel free to send a follow-up comment!! Or request clarification!!

    Thanks!

    Scott <><

  25. Scott Says:

    Hey, guys! Now that we’re starting to gather up a few folks for the “community”, it might be a good idea to register, so I can keep you posted on new comments, posts, etc. Read more here:

    http://info-and-tools.com/communication/?p=8

    Thanks!

    Scott <><

  26. Deon Says:

    Thnx Scott,

    The info was very helpful.

    It appears that I knew much less than I thought I knew a few days ago…. May I ask approximately how long did it took you from the day you started until you published your first “e-commerce” site - I do understand that one will be learning each day as you continue - but to get a handle on some of the basics, until you feel confident?

    Some of the advertisers indicates that you can have your site up and running in four days. According to my current experience - if you start from zero - that is very difficult to accomplish!!!

  27. Scott Says:

    Deon:

    I’m happy I could help :-)

    As for how long it took me, I don’t know if my timeline is a good comparison. I’d say it took me about 2.5 years to get my first money-making site up and running. But that was also while I was working full time in a corporate job. My emphasis while I was working was to learn as much as I could, not to spend a lot of time actually doing it. I put that first money-making site up almost as an experiment. I was combining a couple techniques I thought would work well together, and they did.

    In hindsight, though, I would definitely not approach Internet Marketing the way I did, if I had it to do over again. I spent too much time and money investigating every “cool new idea” that hit my in-box from guru after guru. Everything SOUNDED so great! Everything new that came in made what I was working on seem boring and “outdated”. I kept changing my direction & strategy, even before I’d finished DEVELOPING my direction or strategy!!

    And yes, most of the sales letter you get or see promise some kind of “magic button”, super-fast results. Don’t believe it. Internet Marketing is work!! For me, it’s work I really ENJOY, but it’s still work. There is no magic button, and anything that promises you’ll be making money in a few days is probably untrustworthy. Granted, some of these things can work pretty fast, but if they do, they’re probably either:

    1) Exploiting a “loophole” in the search engines or some other “window of opportunity” that ends up getting closed FAST, or
    2) Going to lose their effectiveness in a hurry as word gets out about the technique, and EVERYBODY starts doing it.

    I finally (after much time & money spent) realized that the BEST approach is to pick ONE approach, learn it well, stick with it, implement it and make it work. Get better and better at it. Once you’ve got a solid, working process, duplicate it (do it again. And again.). Once you’re sure that you’ve got a process that works, and works more than once, then do as much as you can to automate it, and build in ongoing optimization (squeeze everything you can out of each of the implementations).

    It’s so tempting to jump on “the latest bandwagon”, but resist the temptation! In fact, get yourself off all mailing lists that have nothing to do with the approach you choose, and when you get something in an email from a merchant you’ve chosen to keep, only look at what they’re offering if it has something DIRECTLY to do with what you’re working on. It takes discipline, but it will also help you resist (and avoid) temptation!!

    Thanks!

    Scott <><

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